Yet, the industry is changing and just because something has worked in the past, there’s no guarantee it will work in the future.Īccording to McKinsey, the pandemic has accelerated trends that were already starting to appear before 2020. Tending to mix innovation, inspiration and emotion in an incredibly compelling way, the best car marketing campaigns have always captured the imagination, delighted viewers, and delivered results. David Ogilvy’s Rolls Royce campaign from the late ‘50s and early ‘60s set the benchmark by blending a powerful storytelling narrative with iconic visuals.Įver since, the automotive industry has been blessed with some of the best campaigns ever created.
The current state of car advertising campaignsĬar ad campaigns have always been some of the best examples of advertising and marketing. The worst car advertising campaigns ever made.The current state of car advertising campaigns.And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The good news is, by the year’s end, the industry began to roar back to life. So what did the dramatic fall in demand and production mean for car advertising campaigns? Has it all been doom and gloom? Or have we got back to some va va voom?
By April 2020, car sales had dropped by 47% in the US and by 80% in Europe. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt.Īcross the globe, people were confined to their homes and the demand for new and used cars, car rentals, and ride sharing plummeted. Car Advertising Campaigns: The 7 Most Effective of All TimeĬar advertising campaigns are some of the most inventive around.
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